Experience
I'm a Product Designer with 12+ years' experience spanning Big 4 consulting and fintech, spanning Hong Kong, London and India. I've designed services for global insurers, led product design for a London fintech, and built a consumer hardware brand from scratch as a founder.
My work combines research, systems thinking and delivery, helping organisations simplify complex journeys, improve customer outcomes and ship products that solve real problems.
Years across consulting and product
Onboarding drop-off reduced at TallyMoney
Design team scaled from sole designer
Continents — London, India, Hong Kong
Skills
Selected Work
Product Design · Fintech · Mobile
Fixing the funnel for a radical new kind of money
Impact
68% drop-off reduced
Service Design · Enterprise · Financial Services
When the claim was real but the system made it impossible
Impact
0→1 self-service claims
UX Research · E-commerce · Usability
Ten friction points. Five revenue risks. One brief that moved the needle.
Impact
SUS 41.5 vs 82.5 · 5/10 recommendations shipped
Brand Identity · Founder · Consumer Hardware
Building a brand from zero — water, wellness and a rubber duck
Impact
Full brand system built